28 October 2011

Facebook Mobile Usage Set to Explode

There are now 800 million monthly active users on Facebook, according to Facebook's own statistics. More than 350 million of those people access Facebook through their mobile devices, nearly 44% of its total active user base. In terms of traffic, 33% of Facebook traffic comes from mobile devices - according to data revealed by Mary Meeker in her Web 2.0 Summit presentation this month.

Make no mistake, Facebook is getting serious about mobile. October 2011 was a big month for Facebook's mobile initiatives, with a new iPad app, an updated iPhone app and a revamped mobile browser site that closely mimics the functionality of its iOS apps. It also offers mobile versions for Android, Blackberry and other platforms. But Facebook is just getting started, there's a lot of upside to come.
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