27 August 2011

Meet the 18 people behind your favorite social media accounts

For brands, social media is a relatively new marketing platform that has grown exponentially over the past few years. And investing in social media now has never been more important, as experts say social media is on target to be a $30 billion industry (per year) by 2015.

Hiring a talented social media manager to take your brand from 1 fan to 1 million is a major factor in determining your business’s success and failure. We tracked down the globe’s finest social media managers behind brands such as Virgin America, The New York Times, Gizmodo, Flavorpill, Thrillist, TOMS, NASA, Intel, Etsy, HowAboutWe, Vanity Fair, Samsung, Fast Company, ELLE and even interviewed our very own Amalia Agathou from The Next Web. These aren’t just talented individuals. These are human beings pioneering a new profession.

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