15 October 2012

Sony Intros New Full-Frame 99

• Flagship camera with Translucent Mirror Technology and newly developed 24.3 effective megapixel full-frame Exmor CMOS sensor
• World’s first full-frame camera  with Dual AF System with 19 sensors (including 11 cross sensors) + 102 AF point system (focal plane) and a new AF range control function to set the distance range recognised by the AF system
• Very wide sensitivity range ISO 50-25600 (at expanded sensitivity setting) with extremely low noise

• Advanced Full HD 60p / 50p progressive movie shooting with non-stop Continuous AF and pro-style audio features
• XGA OLED Tru-Finder with 100% frame coverage
• Enthusiast-class handling with tough, light magnesium alloy body, weather seals and revised Quick Navi Pro interface
Advanced photographers in the Philippines can now explore the creative possibilities of full-frame imaging and the responsiveness of Translucent Mirror Technology.
The eagerly awaited successor to the flagship  900 DSLR, the new  99is the first Translucent Mirror camera from Sony to feature a full-frame 35mm image sensor.  It sets new standards of imaging performance, creative options, user-focused ergonomics and reliability to satisfy the needs of the most demanding photography professionals.
Unique to the  99, a newly developed full-frameExmor CMOS sensor with 24.3 effective megapixels is teamed up with a highly advanced BIONZ image processing engine. This powerful sensor/processor combination guarantees unprecedented levels of imaging performance with still and video shooting.
The full-frame sensor’s resolving power is enhanced by a newly developed separate multi-segment optical low-pass filter. Assisted by an all-new front-end LSI, the BIONZ engine processes massive amounts of image signal data from the Exmor CMOS Sensor at very high speeds. Together with a powerful new area-specific noise reduction (NR) algorithm, this achieves a 14-bit RAW output, rich gradation and low noise.
Various characteristics of the image sensor, in addition to its size, have been dramatically improved to significantly enhance high-sensitivity shooting quality, reduce noise and expand the dynamic range. The result of this is the best image quality in a history.
These technologies enable saturation signal volume by twice or more. With its expended receptor surface, its sensitivity 1.5 times more, and the random noise is cut by half compared to  900.
The evolved BIONZ processor boosts maximum sensitivity range (in expanded sensitivity mode) as wide as ISO 50 – 25600 – a range of 9 stops. Its unprecedented processing power also enables the  99 to shoot a burst of full-resolution images at up to 6 frames per second or 10 fps in Tele-zoom high speed shooting mode.
For the first time ever, the 19-point AF system with 11 cross sensors is complemented by a multi-point focal plane phase-detection AF sensor,this additional AF sensor overlays the main image sensor with 102 AF points. Harnessing the power of Translucent Mirror Technology, this unique Dual AF System permits ultra-fast, accurate autofocusing that maintains tracking focus even if the subject leaves the 19-point AF frame.
The  99 also debuts an advanced new AF-D continuous autofocus mode that’s supremely effective with moving subjects. The 19-point AF system provides reliable depth focusing information. It’s complemented by the 102-point multi-point focal plane phase-detection AF sensor that copes effortlessly with subjects traversing the focal plane.
From launch, new AF-D mode is supported by the SAL2470Z, SAL2875, SAL50F14, SAL300F28G2, SAL70400G and SAL500F4G lenses. More lenses will be supported via future firmware updates.
As a further focusing refinement, a new AF range control function allows users to set the distance range recognised by the AF system.




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