11 March 2012

Yahoo! She launches in the Philippines

In celebration of the International Women’s Day, Yahoo the premier digital media company, announced the launch of Yahoo! She [http://ph.she.yahoo.com] – the one-stop online destination that offers “Real Women; Real Answers”. Echoing the voice and objectives of this significant global date, Yahoo! She aims to empower women, inspire ideologies and contribute towards building a nurturing environment for Filipino women. 
Different from other women’s sites, Yahoo! She takes on topics that Filipinos are reluctant or hesitant to talk about openly, meanwhile delivering the information with taste and engaging its readers to partake in the discourse. The lifestyle property for 18-34 year olds is modeled after Yahoo! Shine – the leading site for women in the US, with more than 38 million unique visitors per month (comScore, January 2012). 

Arlene Amarante, Country Ambassador and Sales Director of Yahoo! Philippines, said, “We are proud to be associated with the International Women’s Day and celebrate the successes and achievements of everyday women via Yahoo! She. As the Internet platform which has sought to connect and communicate with over 700 million users worldwide, Yahoo! aims to be a strong and supportive online hub where women can share views, express their thoughts and have real conversations with each other.” 
She added, “Filipinos are widely familiar with Yahoo! Shine and access the US site on a frequent basis. With the launch of Yahoo! She in the Philippines, the site will bring locally relevant content that speaks to everyday Filipino women on topics that matter most to them whilst offering real answers – be it through tips, tools or practical advice to make their daily lives manageable and more productive.”
Yahoo! She offers a combination of original and syndicated content from some of the top lifestyle publications such as Cosmopolitan, Lovefood, Grazia, Juice, Investopedia and Forbes; independent bloggers and expert columns by Dr. Diana Sarmiento (for Health & Wellness), Oliva Yao (for Parenting & Relationships), Erica Paredes (for Fashion & Beauty), Chinggay Labrador (for Home & Organizing), Angel Rivero (for Health); polls and surveys; advertiser sponsored content and promos on topics ranging from  beauty, skincare, healthy eating, exercise and diets, maintaining work-life balance and getting organized. 
For media inquiries, please contact:
Madhavi Tumkur
+65 6809 8216                                                                  
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).





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