17 February 2011

DKNY Sweeps Fashion 2.0 Awards

DKNY won four of the eight awards presented at the Fashion 2.0 Awards at the Trump Soho Hotel on Wednesday evening.

DKNY edged out top-nominated contenders Bergdorf Goodman and Gucci in the categories for Best Twitter, Best Mobile App, Best Blog and Top Innovator. Levi’s won Best Facebook Page, Bluefly was recognized for Best Online Video, Armani Jeans’s “The Room” was awarded Best Website, and Tumblr took home honors for Next Big Thing in Tech.

DKNY’s “PR Girl” rallied her Twitter followers for votes in the final days, securing the brand’s place on top.
The awards are designed to recognize innovation in an industry that, before the latter half of 2010, was sincerely behind other industries in its adaptation of social media, live streaming, mobile and 3D (or, in some cases, “4D”) technology.

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