15 February 2011

Angry Bird Plush Toys: Coolest New Toy at this Year's Toy Fair

The holiday season just ended, but the toy industry is already looking ahead to the next holiday season and beyond. Toy Fair, the industry’s big trade show, hit New York this week and along with it, some high-profile attention-getting stunts.

As usual, the big trend in toys is KGOY or “Kids getting older younger,” or more simply, “age-compression.” In short, kids want to play with stuff their older siblings and parents play with, which is why we’re seeing so many iPhone-based offshoots this time around. Still, there are ways to let kids be kids even in this digital age, as evidenced by the heartwarming success of Angry Birds plush toys.




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