Belo Pulls Out Criticized Ad Campaign

The Belo Medical Group has apologized for an advertising campaign that drew criticisms for supposed racist connotation.

The ad, which promotes a skin whitening line of products for men, received adverse comments from netizens for allegedly glorifying whiter skin as something synonymous to being rich, successful and attractive.

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Will Philippine advertisers follow Disney’s move?

When the Walt Disney Company decided to stop the licensing of its characters for McDonald’s Happy Meals, it did so with the intention of helping in the now worldwide campaign to reduce the incidence of obesity among children.

The colossal entertainment company realizes the connection between advertising and marketing to children, and the increased desire among them to patronize unhealthy food products.

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