PNOY names new DOT Chief

Marketing and advertising executive Ramon Jimenez has been named by President Benigno Aquino as the new Tourism Secretary.

Jimenez replaces Alberto Lim, whose resignation became effective August 31.
 

"Mon Jimenez has accepted the position. He's a marketing, advertising guy and tourism I think is primarily a marketing effort because the product is already there, merong enhancing the product that we have in the Philippines and at the end of the day, he will be informing a lot of the citizens of the world that there are such and such sites accessible, it should be visited. It would be something that he will do. He's been studying for… about two weeks," Aquino told reporters at the sidelines of his state visit in China.

Jimenez is a marketing consultant for the Ninoy and Cory Aquino Foundation. An alumnus of the University of the Philippines’ College of Fine Arts, he is also the founder of an award-winning advertising firm.

He helped with the election campaign of Aquino

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