13 February 2012

New OLYMPUS OM-D


Olympus Imaging Corporation has announced the introduction of the OLYMPUS OM-D, a new generation system camera compliant with the Micro Four Thirds System standard, scheduled for release in late March 2012.
RedDot Philippines, the exclusive national distributor of Olympus, will be debuting the OM-D on April 2012 in the Philippine market.

Main Features
1. Compact, lightweight body in the tradition of the famous OM Series: Made of magnesium alloy and enhanced with the same dust-/splash-proof capability already proven with the E-5 camera
2. 16.05-megapixel new Live MOS Sensor and TruePic VI image processing engine for high image quality and high sensitivity
3. Electronic viewfinder with high image quality and high functionality that enables real-time checking of various shooting conditions
4. World’s first 5-axis image stabilization to compensate for camera shake of any kind during both still photo and movie shooting
5. World’s fastest FAST AF autofocusing system plus 3D tracking for improved moving object tracking performance
Among interchangeable lens digital cameras on the market. The time from the moment the OLYMPUS OM-D combined with the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ that is set to a focal length of 35mm (70mm: 35mm camera equivalent) and focused at the infinite position starts autofocusing on a subject at a distance of 1 meter until it focuses on it and starts exposure. According to Olympus’s in-house test conditions.
Forty years ago, in 1972, Olympus introduced the world to one of the most revolutionary cameras ever devised – the OLYMPUS M-1. Smaller and lighter by far than any other contemporary 35mm SLR camera, this camera was the first in a series that would become one of the most beloved lines of cameras in the world. Renamed the OLYMPUS OM-1 in 1973, this unique and innovative camera gave its name to the OM Series of system SLR cameras, evolving and maturing over the years through the OM-2 and OM-10, culminating with the OM-3Ti in 1994. Throughout this period, the OM Series maintained the compact size, light weight and originality that had made it a legend among camera buffs the world over.
The just-announced new generation system camera, the OLYMPUS OM-D, picks up where the original OM series left off. Like the popular PEN Series models, the OLYMPUS OM-D features a compact, lightweight design that’s fully compliant with the Micro Four Thirds System standard. But whereas the PEN Series inherited the convenience, simplicity, and high image quality offered by the PEN Series in the film age, the OLYMPUS OM-D has inherited the tradition of a true system SLR from the OM Series. The OLYMPUS OM-D is designed for serious camera buffs who want to make full use of interchangeable lenses and shoot photographic masterpieces by looking into the viewfinder, without having to worry about the weather or environmental conditions. Sand, sun, sleet, or snow, the OLYMPUS OM-D is a camera that’s ready to go.
From the outside, this camera looks very much like you would expect an SLR to look, yet like the original OM series, its compact body exudes a feeling of compressed power, while its magnesium-alloy cabinet provides a solid, reliable casing with maximum rigidity. The top of the camera is also made of magnesium alloy, while the bottom is made of aluminum, reinforcing the sense of quality and durability. In addition to its rugged design and high reliability, this camera emphasizes the feeling of traditional quality and classic good looks that will make camera buffs eager to own and possess it.
The body employs shields extensively and has a dust-/splash-proof construction capable of standing up to the rigors of the toughest environments including heavy rain and blowing sand. When the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ lens is used, the body and lens form an integrated dust- and splash-proof unit that is extremely reliable.
mb.com.ph

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