Adidas’ New Sneakers Lets Users Record Dubstep Mixes
Adidas’ new line of sneakers adidas Originals Mega have technology-embedded soles that allows its users to record every heel, tap, or step, they take.
After recording a mix with their music-making shoes, users can upload and share the tracks, and create their own music and dance mash-ups.
To promote the Mega shoe line, adidas also collaborated with international beatboxing star Dharni, and four up-and-coming Asian hip-hop dancers from Singapore, for their ‘foot-tapping beatbox musical’ website.
The “Mega Shuffle” mixer—by creative agency iris Singapore—allows viewers to create and share their own mix with pre-recorded beatbox tracks, and view the Mega shoe line products.
Source: designtaxi.com
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