11 June 2011

Apple launches iTunes store

Steve Jobs, Chief Executive Officer of Apple computers, stands by a projection of the iTunes website as he launches iTunes Music Store in the territories of Great Britain, Germany and France, on June 15, 2004 in London Photograph: Ian Waldie/Getty Images


With the music business still suing fans for piracy, Apple steamed in and gave them what they've always wanted: instant access. Selling 25m tracks in 12 months and passing the 10bn mark before the end of the decade, iTunes' impact on labels, retailers and the album format is well documented. The upside for digital natives reared on instant gratification is not yet properly documented but, to paraphrase its original definition, what could be more pop than something so low cost, transient and mass produced?

Source: www.guardian.co.uk

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